Service // 04 / Proof that can't be faked
B2B demand generation sized with queueing theory and Bass diffusionAI made words free. We build what can't be faked.
B2B demand generation builds the pipeline your sales team can actually work. We define target accounts, design campaigns across paid, content and outbound, and size lead volume to your team's response capacity, so leads get a fast reply instead of sitting in a queue.
The model behind it / queueing and diffusion
Leads waiting for a reply behave like calls in a queue. Telecom engineers use Erlang C to size staff so callers wait briefly. The same math tells you how many reps you need to reply to leads within five minutes.
01 // Fit
Who it fits, and who it doesn’t
- B2B companies with an average deal value above $10,000
- Teams with at least one salesperson or SDR
- Founders preparing a new market or product launch
- Businesses selling low-priced self-serve products
- Teams with no follow-up process
- Companies without a clear ideal customer
02 // Deliverables
What we deliver
- Ideal customer and target account list
- Go-to-market plan with channel mix
- Campaign assets and sequences
- Lead routing and response-time rules
- Pipeline dashboard and weekly review
03 // Packages / Fixed scope, USD
Three ways to start
GTM plan
$5,000
- Plan delivered in three weeks
- Account list and messaging
- Capacity model
Launch program
$6,500 / month
- Campaigns across two channels
- Sales handoff rules
- Weekly pipeline review
Account-based program
$9,000 / month
- ABM for up to 50 accounts
- Sales and marketing alignment
- Quarterly planning
04 // Process
How a project runs
- Week 1Define
Agree on ideal customers, offer and goals.
- Week 2Size
Model lead volume against sales capacity.
- Week 3Plan
Deliver the GTM plan and campaign map.
- Week 4 onwardRun
Launch campaigns and review pipeline weekly.
05 // Proof / Can’t be faked
Results and resources
06 // Questions
Before you hire us
What is the difference between demand generation and lead generation?
Demand generation builds awareness and interest across a market over time. Lead generation captures contact details from people already interested. Most B2B programs need both.
What is account-based marketing?
Account-based marketing focuses effort on a named list of target companies, with messages tailored to each account's situation.
How long is a typical B2B engagement?
Plans take three weeks. Programs usually run for six months or more, since B2B sales cycles are long.
Do you work with our sales team directly?
Yes. Shared response-time rules and a weekly pipeline review keep marketing and sales aligned.
Which CRM do you support?
We work with HubSpot, Salesforce and Pipedrive.
Next step
A go-to-market plan sized to your sales capacity.
Tell us your goal and market, and we’ll suggest one first step.