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Work // Case studies / Proof that can’t be faked

Marketing case studies

Named results. Real numbers. A time window.

Our first client case studies are being prepared with the clients' approval, so this page lists the standard every one of them has to meet before it is published. In the meantime, the Growth Lab is public proof: every model we use is free to run and shows its formula.

How we report results

Four rules for every case study

Editorial policy
  1. 01Real numbers

    A metric you could check, never a vague percentage on its own.

  2. 02A time window

    When we started, when we measured, and what the baseline was.

  3. 03The model

    Which tool or model guided the decisions.

  4. 04Permission

    Named with the client's approval, or clearly anonymized.

Public proof

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All tools

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