Benchmarks // Quarterly / Proof that can’t be faked
Marketing benchmarks from the Growth LabOriginal data, published in ranges, with the method shown.
Each quarter InTrendz Media will publish anonymous marketing benchmarks drawn from how people use the Growth Lab’s free tools, such as typical referral K-factors, ad fatigue half-lives and CAC payback periods, broken down by industry and market for the United States, Canada, the UAE and India.
01 // What we’ll publish
Planned benchmark tables
| Benchmark | From tool | Broken down by |
|---|---|---|
| Referral K-factor | Viral Growth Simulator | Industry, B2B or B2C, market |
| Ad creative half-life | Ad Fatigue Half-Life | Channel, industry, market |
| Adstock carryover | Adstock and Carryover | Channel, market |
| CAC payback period | CAC Payback Calculator | Industry, company size, market |
| Break-even ROAS | Break-Even ROAS Calculator | Industry, market |
02 // Method
How the data is collected
- Ranges onlyNo exact figures
Tools record rough ranges, never the exact numbers you type or anything that identifies you.
- Minimum samplesNo thin data
A table is published only when it passes a minimum sample size, shown with every table.
- Self-reportedHonest limits
Inputs are what users enter, not audited results. Each report states that plainly.
- Open methodReproducible
Every report explains how ranges were grouped and how outliers were handled.
Add to the data
Use a tool. Shape the benchmark.
Every calculator run adds to the anonymous ranges.