Formula
Flesch reading ease plus answer-block checks
Why it matters
It builds on SEO with clear entities, quotable passages and verifiable sources, and it is measured by tracking citations across a fixed set of prompts.
Glossary // G / Linguistics
What is Generative engine optimization (GEO)?
Definition
Generative engine optimization is the practice of improving how often AI engines such as ChatGPT, Perplexity and Copilot mention or cite a brand in their generated answers.