Service // 02 / The pause is part of the message
Performance marketing run on adstock and saturation curvesThe pause is part of the message.
Performance marketing buys measurable results on Google, Meta and LinkedIn. We plan budgets with adstock and saturation curves, so each channel gets funded until the next dollar stops paying back, and we report cost per qualified lead and payback period, not just clicks.
The model behind it / adstock and saturation
Ad effects carry over from one week to the next, like a drug dose that lingers in the body. Returns also flatten as spend rises, following a saturation curve from biochemistry.
01 // Fit
Who it fits, and who it doesn’t
- Brands spending $10,000 or more a month on paid media
- Teams that want channel-level payback numbers
- Companies launching a new offer who need fast learning
- Brands spending under $3,000 a month
- Teams that cannot track conversions yet
- Anyone expecting results from a two-week test
02 // Deliverables
What we deliver
- Account and tracking audit
- Channel and budget plan with saturation estimates
- Campaign build for Google, Meta or LinkedIn
- Weekly reporting on cost per qualified lead
- Creative test calendar with refresh dates
03 // Packages / Fixed scope, USD
Three ways to start
Starter media
$1,500 / month
- Tracking fixes and account audit
- One channel launched
- Monthly readout
Managed media
$4,000 / month
- Up to three channels
- Weekly optimization
- Monthly budget review
Growth program
$7,500 / month
- Full-funnel paid plan
- Creative production support
- Quarterly media-mix model
04 // Process
How a project runs
- Week 1Audit
Verify tracking, review history, set targets.
- Week 2Plan
Build the budget plan and test calendar.
- Weeks 3 to 4Launch
Go live and read early signals.
- Week 5 onwardScale
Shift budget toward channels with headroom.
05 // Proof / Can’t be faked
Results and resources
06 // Questions
Before you hire us
What ad budget do you recommend to start?
Most brands need at least $10,000 a month across channels to learn quickly. Smaller budgets work with one channel and a narrower goal.
Which platforms do you manage?
Google Ads, Meta and LinkedIn. We recommend channels based on your audience and sales cycle.
Do you take a percentage of ad spend?
Our packages use a flat fee, so our pay does not rise just because you spend more.
How soon do paid campaigns show results?
Early signals appear in two to four weeks. Stable cost-per-lead numbers usually take six to eight weeks.
Who owns the ad accounts?
You do. We work inside your accounts with admin access you can remove at any time.
Next step
Spend where the next dollar still pays back.
Tell us your goal and market, and we’ll suggest one first step.