Author / Co-founder, InTrendz Media
Kartikeya Awasthi
Kartikeya Awasthi is a co-founder of InTrendz Media and a go-to-market and marketing leader with 12 years of experience building B2B technology marketing functions, from 0-to-1 startups to enterprise teams, for buyers across the USA, the Middle East and global markets. He writes about AI search, growth math and B2B demand generation, and designs the Growth Lab's interactive tools.
Credentials
Background
- Experience12 years in B2B technology marketing
Marketing head and senior roles across startups and enterprises; earlier at Accenture, EY, Coforge and Compunnel.
- EducationMBA, Marketing Management, NMIMS Mumbai
B.Tech, Mechanical and Automation Engineering, GGSIPU Delhi.
- RecognitionCII National Gold and Silver
For AI-driven Industry 4.0 solutions.
Track record / Before InTrendz
Results he has led
- 0-to-170% more inbound inquiries in a year
Built the marketing engine from zero as marketing head of a startup build.
- Demand generation+30% MQLs in six months
With a 50% larger database in a year, through an enterprise acquisition and enrichment program.
- LeadershipA 15-person marketing team
Built, led and mentored, with TAM/SAM and global GTM strategy owned end to end.
- Tools14 AI-led demand tools
Designed for BFSI, insurance, healthcare and enterprise IT buyers.
- Enterprise bidsRFP strategy for multimillion-dollar bids
BFSI and healthcare bids at EY.
- Global buyersUSA, Middle East, international
Buyer and ICP ownership across global enterprise markets in every in-house role.
Writes about
Topics
Articles