- Every page needs one question, one direct answer and one topic.
- Schema and headings help machines parse the answer.
- Fast, crawlable pages are the baseline.
Content checks
Open each priority page and confirm it passes these checks.
- The H1 matches a real question or query
- A 40 to 60 word answer follows the H1
- Comparisons sit in tables
- Statistics name their source and year
- A visible last-updated date appears
Technical checks
Confirm that the page returns a 200 status, has a self-referencing canonical URL and loads its main content without scripts. Largest Contentful Paint should stay under 2.5 seconds on mobile.
Structured data checks
Add FAQPage schema where the page lists questions, Article schema for posts and BreadcrumbList schema sitewide. Validate each with a rich results test before publishing.
Review every quarter
Answers go stale. Mark a review date on every priority page and update figures, screenshots and examples each quarter.
Is this passage easy for AI engines to quote?
Questions about AI Search and GEO
What is the difference between AEO and GEO?
AEO targets direct answers in snippets and assistants. GEO targets citations in generated AI answers. The same habits help both.
Does AEO need special tools?
No. A browser, a schema validator and your analytics are enough to start.
How many pages should I optimize first?
Start with your ten most important pages, then expand.
Key terms
Keep reading