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AI Search and GEOGuides, worked examples and a calculator for this topic.
AI search optimization helps your brand appear in answers written by ChatGPT, Perplexity, Copilot and Google. It combines classic SEO with answer-first writing, clear entities and structured data. This pillar explains how engines pick sources and what to change on your pages to be quoted more often.
What is generative engine optimization (GEO)?
Generative engine optimization, or GEO, is the practice of improving how often AI engines such as ChatGPT, Perplexity and Copilot mention or cite your brand in their answers.
- AI Search and GEO / 1 min read
How to get your brand cited by ChatGPT
To get cited by ChatGPT, publish pages that answer specific buyer questions in the first sentence, back claims with named sources, and keep your brand facts consistent across the web.
- AI Search and GEO / 1 min read
Answer engine optimization checklist for 2026
Answer engine optimization, or AEO, prepares your pages to be used as direct answers in featured snippets, voice assistants and AI summaries.
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