- Allow AI crawlers in robots.txt and serve content as HTML.
- Answer one question per page, near the top.
- Earn mentions on third-party sites that engines already trust.
Let the crawlers in
Check that robots.txt allows OAI-SearchBot, GPTBot and ChatGPT-User if you want to appear. A blocked bot cannot retrieve your page, whatever its quality.
Then confirm that the main text appears in the raw HTML. Open the page source and look for your answer. If it is missing, the page depends on scripts that many crawlers skip.
Write for retrieval
Engines retrieve passages, not whole pages. Put the direct answer under the heading, then add detail below it. Use tables for comparisons and lists for steps.
In our prompt tests, pages with a named figure in the opening answer were cited more often than pages with general claims.
Build mentions beyond your site
Engines weigh what others say about you. Listings on review sites, answers on Q&A communities and references in trade publications all add signals.
Keep your company description identical everywhere. Consistency helps engines treat the mentions as one entity.
Measure with a fixed prompt set
Choose 30 prompts that match buyer questions. Run them monthly and log whether your brand is mentioned, cited or linked. A fixed set is the only fair way to see change.
Is this passage easy for AI engines to quote?
Questions about AI Search and GEO
Does ChatGPT use real-time web data?
Its search feature retrieves pages from the web, so crawlable, current pages can be cited.
Do I need to pay to be cited?
No. Citations come from retrieval and relevance, not from payment.
Which pages should I fix first?
Start with the pages that already rank and answer buyer questions, such as pricing and comparison pages.
Key terms
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