Lab // Topic / 4 articles
Content and SEO EconomicsGuides, worked examples and a calculator for this topic.
Content economics asks what a page costs to produce, how long it earns and when it beats paid media. Published pages keep working while ad effects stop the day spend stops. This pillar covers answer-first writing, content refreshes and the cost comparison between organic and paid channels.
SEO vs paid ads: which costs less over two years?
Paid ads cost less to start and stop working the day spend stops, while SEO costs more up front and keeps earning for years.
- Content and SEO Economics / 1 min read
How to write answer blocks that AI engines quote
An answer block is a 40 to 60 word passage placed directly under a heading that answers the heading's question in full.
- Content and SEO Economics / 1 min read
How often to email customers, using the forgetting curve
Email often enough that recall stays above a level you choose, and no more often.
- Content and SEO Economics / 1 min read
When does SEO pay back? A breakeven model for content
SEO pays back when the paid-media cost of the traffic your content earns passes the cost of making it.
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