How does the ctr calculator work?
Borrowed from Media buying: CTR = clicks / impressions
CTR is an early signal of ad quality. A low CTR raises CPC in auction-based platforms, so improving it often reduces cost.
Worked example
A US campaign earns 450 clicks from 30,000 impressions, so CTR = 450 ÷ 30,000 × 100 = 1.5%.
How should I read my result?
Low CTR
The message or audience does not fit. Test new hooks and narrower targeting.
Typical CTR
Compare against your own past results in the same channel.
High CTR
Confirm that clicks convert. A high CTR with low conversion points to a page mismatch.
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Questions about ctr calculator
What is a good CTR?
It varies by channel and format. Search ads usually have far higher CTR than display ads.
Does CTR affect cost?
Yes, in auction platforms a higher CTR can lower CPC through better quality scores.
How do I improve CTR?
Test headlines, sharpen audience targeting and match the ad to the search intent.